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Featured in a case study · INSEAD · 2022

Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

An INSEAD teaching case featuring Sedef Uncu Akı and ORTA’s circular economy journey.

Source page for Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

This INSEAD case examines circular economy challenges and opportunities at ORTA Anadolu. Sedef appears as a protagonist in the case.

Case authors: Atalay Atasu, Luk Van Wassenhove and Lisa Simone Duke. This is a case featuring her work, not a publication authored by Sedef Uncu Akı.

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